Monday, June 25, 2007

Objective Measure of Mainstream Prescribing

What is the real standard of care for a condition, by age, by state? Is there a reliable, objective way to find out what all other docs are doing? What is the definition of the prudent doctor? What fraction is "a respectable minority?" Do these change as time passes since FDA approval of a medication?

Verispan knows the entire content of every script written in the US. Not cheap but gives the totality of the practices of all doctors in the jurisdiction. For mid-4 figures, they can answer the question, how many doctors in a jurisdiction have prescribed the same medication to patients with the same demographic features?

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